What is Alexa Rank and how to increase it?

Maybe you know what is this Alexa Rank? Because if you are from the blogging field then you must have known about what is Alexa Rank, how it works and why it is important. If not, then today’s article is going to be very informative.

Alexa Rank

Every blogger wants to know how to increase the Alexa ranking of their website? Because this is an important factor so that visitors can be attracted to your blog and at the same time it also provides information to the readers that your blog is a professional blog.

On the other hand, if you have a better Alexa rank, then it also helps in improving your blog traffic even more.

On the other hand, if your Alexa rank is good, then other bloggers may also list your blog’s link (on context), which means that you will also get good quality backlinks from good domain in your blog.

Here today in this article, what is Alexa Rank and how to improve it, we will teach you how you can improve Alexa Rank of your blog.

Whereas if you are a new blogger then after reading this article you will definitely get basic information about Alexa Rank, which is going to help you increase the ranking of your blog. Then without delay let’s start.

What is Alexa Rank – What is Alexa Rank in English

Your site’s Alexa rank reflects how popular your site is on the Internet compared to other sites. It also shows the position of your site relative to other websites.

Alexa rank is a measure of website popularity. It ranks websites of about millions on the basis of their popularity, which means that the one who has Alexa Rank 1 is the most popular.

This rank also reveals how a website is performing in comparison to others, which makes it a great KPI for benchmarking and competitive analysis.

This rank is calculated using a proprietary methodology that combines a site’s estimated traffic and visitor engagement based on the past three months.

Traffic and engagement are estimated by looking at the browsing behavior of people in the global panel, which is a sample for all Internet users.

Since it measures the position of your site in relation to other sites, the rank of your site does not only depend on the traffic of that site but also on the changes in the traffic of the other website.

This is the reason why your site rank starts decreasing even when a lot of traffic is coming to your site.

History of Alexa
Alexa was launched in 1996, a California-based subsidiary of Amazon.com (acquired by Amazon in 1999) that at the time specialized in providing commercial web traffic data. She used to gather with the help of different toolbars and web browser extensions.

What to do before publishing a blog post
What is Google Question Hub
Some of Alexa’s most important previous activities were databases that were served on an on-premise basis so that a Wayback Machine could be created, and now these search facilities have been discontinued.

At the same time, this is their Alexa Rank: This is a metric that ranks websites in order of their popularity or how that website has performed in the last 3 months.

Is it necessary to improve Alexa Rank?

Yes, improving Alexa rank is very important for any blog. If you are a blogger then it is very important that you try to improve the Alexa rank of your site.

This is because it provides better authority, creates a good impression in the minds of advertisers and readers, as well as helps in increasing your revenue.

Most readers first check the Alexa rank of your blog and if they find it right, only then they read your content and start following the blog. Some comment only for the backlink and that later helps in improving your page rank.

How to check Alexa Rank?
You can go directly to Alexa.com to check Alexa Rank. Whereas in the top right side of the page, you will see a search bar.

Here you have to enter your website URL and click on Find button. It shows all the data of your blog as well as your rank.

You can also check your अलेक्सा रैंक by using this URL

6 such myths that we believe about Alexa Traffic Rank?

Who can stop people’s words? They just need things on which they can start building things. At the same time, there are many myths (misconception) among people regarding Alexa Traffic Rank.

Many people also believe these myths to be true. Alexa’s ranking system was introduced for the first time in 1988. Many myths started forming around it about what else it was.

So let us now know about some such misconception, so that the rank can be improved.

Myth #1: Alexa only measures traffic from people who have installed the Alexa Toolbar in their browser.
this is not right ! Alexa’s measurement panel is based on a very large and diverse set of browser extensions and plug-ins. This Alexa Toolbar is one of those browser extensions that contain Alexa data.

Whereas the sites where Alexa Certify code is installed, Alexa directly measures the traffic from all the visitors of their website, whether they have a browser extension installed or not.

Myth #2: Alexa only measures internet marketers and site owners
This is related to the earlier myth. Which is not correct. Alexa’s traffic panel is based on millions of people who use more than 25,000 different browser extensions that appeal to a wide audience.

Myth #3: Claiming my site affects your rank
Claiming the site does not have any effect on its ranking and also you should not claim your site simply because it is going to make any difference to the ranking of your site.

By the way, Claiming your site (this is a free service) and with this you can keep your site description and contact information up-to-date so that you never miss any potential business opportunities because Alexa gets around 10 crore per month. Even more people visit.

Myth #4: Installing Alexa Widget Improves Rank
No, these Alexa Rank widgets only allow you to promote your site rank with your visitors. This widget is not used to measure the traffic of the site.

Myth #5: If the traffic of my site goes up on a particular day, then my ranking will also automatically improve.
This is not necessary. This global Alexa Rank is updated daily, but it is mainly based on the visitors coming to your website that too in the last 3 months.

In such a situation, the traffic of a day is just a small part to determine how the rank of the website will be. Also the ranking of your site is relative above other sites. Therefore, any change in the traffic of others has an effect on the ranking of your site.

Myth #6: If we pay Alexa then our rank can be better.
No way. It is a fact that Alexa’s Marketing Stack can help you to discover such opportunities so that your website can get more traffic, which can provide a better rank for you later.

Whereas if you install Alexa Certify Code in your website then Alexa can directly measure the traffic of your site and not estimate it.

Direct measurement provides a better and accurate rank to your site, but more accurate does not mean that a better rank.

How to Improve Alexa Rank?
So are you ready to increase your Alexa Ranking?


I am going to tell you some great tips right now which is going to help you a lot in increasing the Alexa Rank of your blog.

Then let’s know about some tips.

1) Increase the traffic of your blog
This is a major factor to improve the Alexa Ranking of your website. Because Alexa ranks your blog according to your traffic. If you will get more traffic daily then it will definitely improve your Alexa rank.

I believe that if you gradually increase your traffic, then it will also improve your Alexa rank.
A small increase in blog traffic can make a big difference in your ranking.

2) Average Time in Your Site
This is the second most important factor to increase the Alexa rank. Because Alexa checks how long your visitor stays on the site.

So engage your content so that more people stay in the post and eventually your average time will increase.

Some tips so that the user stays on your site for a long time :-

1. Inbound Link: – This is a better way so that you can engage your users in your site. In this, you have to use the url of your other post in one post. Due to this, users stay in your post for a long time. Note that only use the related post.

2. Related Post: – You can use some related post plugins. Posts related to this will appear at the end of your blog post. Together with this, users switch from one post to another. Eventually the average time increases.

By using both of these tips, you can use it to keep users on your site for a long time.

3) Average Page View Per Visitor
If your average page view per visitor is good then it helps you to increase your Alexa rank. So try to increase your average page view. To increase it you can use both the above given methods i.e. inbound link and related post plugin.

4) Produce Original Content
It is very important for our content to be original in improving Alexa Rank. If our content is original then our Alexa rank will also improve day by day. That’s why try to always add original content to the blog.

Expert Advice:
Alexa also uses intelligence algorithms like Google, so never copy any other blog article, otherwise your Alexa Rank will also drop and Google will also stop indexing your site.

5) Add Alexa Widget to your site
It is a common logic that if you add Alexa widget to your site then it will encourage the user to click on them. When someone clicks on it, then only you will get benefit from it. So try to use Alexa widget in your site.

6) Quality Backlink for your blog
Commenting on others blog is a very easy task to get backlink for your blog.

Because in this you just have to comment on other popular blog. Whenever someone clicks on your comment or profile pic, it gets redirected directly to your blog.

For this, you have to specify the URL of your blog in the website field, which is located below the comment box.


Note that never use your blog URL directly in the comment box or else it may consider it spam as well. Fill the URL of your blog only in the Website field which is below the comment box.

7) Write a Review Article for Alexa
By writing a review article for Alexa, it will 100% help you to improve your Alexa Rank because nowadays Alexa is a very common keyword which is mostly searched on Google.

So if you write a review for Alexa that is also unique then it is going to help you a lot to increase your blog traffic, which will improve your Alexa rank. At the same time, you can also give a backlink to Alexa which is much better for your blog traffic.

8) Update Blog Regularly
There are many blogs related to your niche in the Internet, so if you do not write on your blog frequently, then it may show a decline in your Alexa rank.

Once your Alexa rank is low, then it takes a lot of time to achieve the earlier rank. Therefore, if you believe me, keep updating your blog regularly, so that your Alexa rank will gradually improve.

Post an article at least a week and try to update your old articles.
Believe me, if you follow these tips given by me properly then not only your Alexa Ranking will increase but your blog traffic will also increase a lot.

What did you learn today?
I hope that I have given you complete information about what is Alexa Rank and I hope you have understood about how to improve Alexa Rank. If you have any doubts about this article or you want that there should be some improvement in it, then you can write low comments for this.

From these thoughts of yours, we will get a chance to learn something and improve something.

Be the first to comment

Leave a Reply

Your email address will not be published.