What is keyword? [Using it in SEO]

What is keyword?

What is keyword? [Using it in SEO]

What is Keyword? What is its work in blogging and SEO? How many types of keywords are there in SEO? How are they used in blog posts? Often many such questions are asked by new bloggers.

To become a successful blogger, we have to learn Search Engine Optimization i.e. SEO because with this we are able to rank our blog on search engines like Google.

Keyword has special importance in SEO, so it is important for every blogger to know about it. Today we are going to talk about what is this keyword and what is its use.

What is Keyword?

If we talk in simple language, then keyword in Hindi means seed word. If we talk in the context of SEO and Blogging, then keyword is the word or phrase that we search for information on the Internet by writing it in the search engine.

For example you want to know about the website so how do you find it on the internet?

You google “what is website?” Will search by writing. Click on “What is a website?” This is a keyword.

If you are a new blogger then you have to write articles on these keywords so that people can come to your blog by searching on Google and this increases the traffic of your blog.

Why Keywords are Important in SEO?

If you want traffic in a blog or website, then you have to optimize your content for the search engine so that it ranks on search engines like Google, Bing. This process is called Search Engine Optimization or SEO.

Keywords have a very important role in SEO. While writing the article, you have to target those keywords on which you want to rank that article on Google.

If you do not take care of the keyword and do not use it properly, then the chances of your blog post being ranked on the search engine will be reduced. And that post will not be able to reach the audience and you will not get traffic from the search engine.

How many types of keywords are there in SEO? Types of Keyword in SEO

By the way, there can be many types of keywords in SEO according to which we can optimize the content of our blog.

But there are mainly two types of keywords which we will talk about today:

Short Tail Keywords
Long Tail Keywords

Let us understand them in detail:

Short Tail Keywords

These are keywords made up of one or two words which can be very common keywords. Eg: Flower, Dog image, PC games etc. They are very less specific.

People search for these types of keywords a lot on Google and if your website is ranked on these keywords then you can get a lot of traffic.

But it is not an easy task to rank on such keywords because there is a lot of competition on them. So if you are a new blogger or your website is new, then you should focus on long-tail keywords instead of short-tail keywords.

Long Tail Keywords

Keywords that contain 4 or more than 4 words come in the category of long-tail keywords. There is less competition in such keywords as compared to short-tail and you can rank your blog post on Google by using them properly.

For example, “action games for pc free download” is a long-tail keyword that is a less competitive keyword than “PC games”.

Finding long-tail keywords is very easy, you enter any main keyword on Google and press space, you will get suggestions for many keywords.


Before writing a blog post, a new blogger should find such keywords and use them properly in his article, for this there should be information about what is On-Page SEO.

How to do Keyword Research for Blog?

Before writing an article on a topic, you have to find the keywords related to it, this is called keyword research.

While doing keyword research, we have to pay attention to two main points:

What is the search volume of keywords?
How much is the keyword competition?

The monthly search volume of a keyword shows how popular it is and how much people search for it. Keyword competition shows how difficult or easy it is to rank your article on that keyword.

For this work you need Keyword research tools, the names of some of these tools are as follows:

Google Keyword Planner

There are many other tools like this, some are available for free and some are also paid tools. With the help of these tools, you can easily do keyword research.

How to use keywords in blog?

After finding the target keywords for your article, it is the turn of keyword placement, you need to write these keywords in the right places inside the blog post.

Do keyword placement like this:

Write keyword in the title of the post
Use keywords in the first paragraph
Enter keywords in headings and subheadings
Use this in the alt attribute of the image
Can be used in the description of the post.

Keeping these points in mind, you can write a great SEO optimized blog post. To understand it in detail, you have to read our article What is On-Page SEO? How to do? [15 Techniques] Must read.

What is Focus Keyword?

Such main keywords for which we optimize our posts are called focus keywords or target keywords. We can use more than one focus keyword in a blog post.

If your post is long then you can target many keywords in it and you can rank the same post on the search engine for different keywords and increase the traffic of your blog.

What is Keyword Density?

The percentage of times a keyword has been written inside a post or web page is called keyword density or keyword frequency in the language of SEO.

It is easy to calculate, its formula is something like this:

Keyword density = number of keywords used / total number of words

You can also use online tools for this.

Now this question must also be coming in your mind that what should be the keyword density for better SEO? So let us tell you that nothing like this has been set by Google.

You don’t need to worry about it. To tell the truth, you do not even need to calculate the keyword density. But this does not mean that you use a keyword more than necessary.

What is Keyword Stuffing?

Using the same keyword over and over again is called keyword stuffing. Keyword stuffing affects your SEO and in the eyes of Google, it is nothing less than a sin.

This also causes trouble to the reader and he closes the site and goes somewhere else. That is, it also has a negative effect on the user experience. So whenever you write an article, your keyword placement should be natural. Avoid using the coercive keyword.

Conclusion – What is Keyword? (What is Keyword in Hindi?)

If we want to say simply, if you want to get traffic from the search engine, then you have to use the power of keywords properly. If you are a new blogger then you should first find low competition keywords and write a post on it. You should focus more on long-tail keywords. If your blog ranks on these keywords, then your chances of ranking on short-tail keywords also increase.

Above we told you what is the keyword and what is its importance in SEO, we hope you have liked this information. Do tell us your opinion in the comment box below.

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