What is On-Page SEO?
SEO is necessary to bring traffic from search engines to any website or blog, so it is important to know it closely.
When we wrote an article on this topic “What is SEO”, in that too you had given some information about On-Page SEO.
Today we will understand it in a little more detail and know what is On-Page SEO? And how is it done?
By the way, there are mainly three types of SEO used to optimize a website for search engines: On page SEO, Off page SEO and Technical SEO.
But today we are just on page what is SEO? What is On-Page SEO in Hindi? What are its ranking factors? And we will talk about 15 techniques of on-page optimization. If you have a website or you write a blog then you should be aware of this.
What is On-Page SEO?
On-page SEO is a process by which we optimize our web page in such a way that it ranks on the search engine so that it can get maximum traffic.
If you want to get organic traffic from Google for free, then you have to write your blog post in such a way that it is well understood and liked by both Google and the user.
In this process, we try to improve the quality of the article or content and the placement of focus keywords should be in the right place.
For this, we have to do many things like: Optimizing Title, Headline, Meta description, URL etc. properly.
Why is On-Page SEO Important?
Most people find things on the internet from search engines like Google, if your blog is not ranked on Google then these people will not be able to reach your blog.
That’s why you have to prepare to rank your blog post on Google. For this you have to learn Search Engine Optimization (SEO) techniques.
The best thing about on-page SEO is that its complete control is in your hands.
If you want traffic from search engines, then on-page SEO will have to be done because this is how the search engine gets to know what your content is about.
What are On-Page SEO Ranking Factors?
To bring the blog post to the first page in the search engine’s SERP, we have to optimize many things inside our blog so that search engines like Google can understand well what the post is written about.
While doing on-page optimization on your blog posts, you have to pay special attention to some things like:
Mobile Friendly (Responsive) Site
By paying attention to these SEO factors, if you write a blog post, then your chances of ranking on the search engine increase.
How to do On-Page SEO? [15 On-Page SEO Techniques]
So let us now come to the point and know how to do on-page SEO and what has to be done for it.
Although many things have to be taken care of for this work, but still we are giving below 15 on-page optimization techniques which will be useful for you:
1. Keep Content Simple
You should make your content as simple and understandable as possible. Write about the topic on which you are writing the article, do not add things unnecessarily here and there.
Do not focus only on keywords for SEO. Keep in mind that your post is a human read and everyone understands and likes simple things quickly.
2. Keep Content Updated
There is no use of such contents on the Internet which are outdated and are of no use at present.
Most of the users like to read the latest information and Google would like to show only what the user likes in the SERP. So friend, if you want to climb in the eyes of Google, then keep refreshing your content in between.
3. Do Keyword Research
What is the use of information that no one is looking for? If you want to get more traffic, then write what people are looking for on the Internet. Now how do you know? So for this you have to do keyword research.
By doing keyword research, you have to find some such keywords which people search more. We call these keywords target or focus keywords.
4. Must write the target keyword within the first 100 words
What your content is about should be clear in the first few lines, for this, the right words and sentences related to it should be used in the beginning itself.
For better SEO, include your focus keyword in the first 100 words. With this, the search engine quickly understands the context of the article.
5. Add Keyword to Post Title
When we write the target keyword in the title of the blog post, it has a huge impact on SEO. Therefore, as far as possible, write your main keyword in the title. But at the same time you should try not to exceed the length of the title.
6. Optimize Meta Description
Write a short description about your post in Meta description whose length should not exceed 160 words.
Be sure to write the keyword in the description because Google highlights the keywords of both the title and the description.
7. The title of the post should be placed in the H1 tag
If you are using a great theme, then the title of the post is already there in the <h1> tag. If you do not know this then you can check it in HTML source code.
Keep in mind that only one H1 tag should be used in a post/page.
8. Put Subheadings in H2 Tag
We should use subheadings inside the post and it should be in H2 tag. More headings can be put inside the subheadings which you can place in H3, H4 etc.
When using headings, keep in mind the correct structure, such as use H2 inside H1 and use H3 heading inside H2.
9. Keep in mind the keyword frequency
This question also comes in the mind of many people that how many times should a keyword be written? So there is no right answer for this. Do keyword placement in such a way that it does not look unnatural and strange to read.
Keywords should be used as per the requirement. By writing keywords very few times, it will be difficult for Google to understand whether your content has been written about that keyword or not.
At the same time, there is a risk of keyword-stuffing by writing the same keyword too many times.
10. Use External Link
You should put a link to any other website related to the article about which you are writing in your post, this boosts the ranking. This also gives Google information about the subject of your post.
But we should keep in mind that the external link should be of the same website or blog post which matches with the topic of your content.
What is Link? What are the types of links?
11. Do Internal Linking
Putting a link to a post of your own blog in your article is called internal linking.
If you are writing an article and have already written any information related to that topic, then definitely put its link in your article.
Putting a link of a low ranked post on a post with high authority improves its ranking. The best example of internal linking you can see from Wikipedia:
12. SEO Friendly URL Structure
Google also sees the URL of your content, so it is important to optimize it too. For a good SEO optimized URL, we should take care of two things:
URL length must be short
The target keyword must be included in the URL
URL is also called permalink, you can edit it while writing the post.
13. Image Optimization
Google recognizes all the images of the website with the help of their name and alt text and tries to understand what we want to tell the user through the image.
That’s why we should do two things for SEO optimization of an image:
The focus keyword should be added to the name of the image.
Include the same keyword in ALT text
Because of both of these, it also helps the search engines to understand your content.
14. Improve Page Speed
In April 2010, Google has written an article about site speed in its webmaster blog and in it, Google’s search algorithm has included website speed as a ranking signal.
If your website is slow, then optimize its speed because neither the user nor Google likes the slow website.
15. Use Mobile Friendly (Responsive) Theme
Do you know that more than 60% of traffic on Google comes from mobile devices. This means that if your website does not work properly on mobile then you can suffer a big loss.
For this it is necessary that you use mobile friendly theme on your website / blog. You can use Google’s mobile friendly test tool to check whether your site is mobile friendly or not.
Conclusion – What is On-Page SEO
When we talk about On-page SEO, we should keep in mind that we are not creating content for any search engine but for people. Let us not forget our target audience in the pursuit of topping Google.
Our first priority should always be that our content should be useful to the user and should be about what he wants to know. Yes, you will have to work keeping in mind the search engine and for this you should use the on-page SEO optimization techniques mentioned above.
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